Commercial strategy, creative thinking and digital execution — brought together through more than a decade of experience.
Creativity with commercial intent.
A decade of connecting people, brands and business objectives.
An early portrait that introduces the personal story behind the professional journey.
Digital Marketing & Content Specialist
Professional portrait for the About Me page.
I am a Digital Marketing & Content Specialist with over 10 years of combined experience across hospitality sales, visual storytelling and digital strategy, building brand authority and driving conversions.
My experience spans hospitality, real estate, digital businesses and marketing consultancy. I connect the commercial purpose behind a project with its visual identity, content, customer experience and digital systems.
My background in English Language and Literature, alongside postgraduate studies in business and marketing, supports an approach grounded in communication, analysis and creative execution.
From a curious, expressive child to a commercially minded creative professional, my path has always been rooted in communication, people and the ability to turn ideas into something meaningful and useful.
Some professional roles and remote projects overlapped in time.
Astrohue Marketing
Lead digital strategy, branding and communication work for SMEs. Plan and produce multi-platform content; design brand identities and WordPress/Shopify web experiences; configure CRM and marketing automation; and integrate AI-assisted workflows for operations and customer communication.
PAAL Transport · Remote project, USA
Worked with naval designers on technical and commercial documentation. Developed investor presentations, corporate pitch decks and visual marketing materials supporting fundraising communication.
SubastaFácil.com
Led digital communication for a judicial auction and property-investment business. Produced educational and commercial content, editorial calendars, targeted email campaigns and lead-generation funnels with automation.
Intermascotas
Managed digital communication, print and online promotional design, customer communication and Google Business Profile activity to support local visibility.
TECNOCASA
Produced property photography, digital content and visual promotional assets. Managed social media communication and advertising collateral for residential property listings.
Princess Hotels & Resorts · Canary Islands
Represented the hotel business at trade shows and corporate hospitality events. Prospected accounts, prepared event proposals and collaborated with marketing teams on brand-aligned commercial material.
Anfi del Mar
Provided consultative sales and premium guest services to British and international clients in luxury hospitality.
Ryanair
Delivered international customer service and safety coordination within cross-cultural teams and high-pressure operations.
B2B sales · Commercial planning · Prospecting · Client relations · Sales & marketing alignment · Account management · Hospitality sales
Content strategy · Social media management · Copywriting · Short-form video · Email campaigns · Audience development · Lead funnels · Performance analysis
Brand identity · Visual systems · Graphic design · Photography · Presentations · Creative direction · Multichannel communication
WordPress · Elementor · Shopify · PrestaShop · GoHighLevel · HubSpot · Make · Mailchimp · GA4 · Google Ads · Metricool · Figma · Adobe tools · Canva · CapCut
ENEB Business School — listed as in progress in the supplied 2026 CV.
Camilo Cienfuegos University.
Google / Coursera — Digital Marketing & E-Commerce, Project Management (Agile Methodologies), and UX Design (Figma & Adobe XD).
Spanish — Native
English — C1 / Full Professional Proficiency
French & Italian — Basic conversational
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