I connect commercial strategy, creative thinking and digital execution to build brands and experiences that make a difference.
INDEPENDENT PORTFOLIO · 2026BeyondtheObvious.
Explore the workWork that connects.
Three projects, three different challenges. Explore the strategy, creative work and digital experiences behind each one.
Musical Mistura
Content strategy, creative production and community growth for a music retail brand.
APP Traducciones
A cohesive brand identity and digital experience for professional translation services.
Muebles Pepe Jesús
A modernised furniture e-commerce experience focused on visual clarity and product discovery.
Think deeper.
Make it matter.
Good marketing is not about doing more. It begins with understanding the right problem, choosing a clear direction and making every creative decision count.
Discovery
Understanding the business, audience and opportunity.
Clarity
Defining the priorities and what actually needs to change.
Strategy
Connecting commercial objectives with a focused plan.
Execution
Bringing ideas to life through content, design and technology.
Measurement
Looking beyond vanity metrics to evaluate meaningful performance.
Optimisation
Learning, adapting and improving the work over time.
Creative work.
Measurable impact.
Musical Mistura — documented initial 30-day campaign. A later 30-day reporting period is presented separately in the case study.
View the full case study ↗Where commercial thinking meets creative execution.
Dayneris Domínguez González — Digital Marketing & Content Specialist. 10+ years across hospitality sales, visual storytelling and digital strategy, building brand authority and driving conversions.
Explore my background ↗