Muebles Pepe Jesús
An e-commerce redesign and digital modernisation project for a furniture retailer.
A clearer way to shop.
The Challenge
Modernise the website visual structure and product presentation while keeping the store functional and easy to explore.
My Role
Product discovery.
Made clearer.
The project addressed a real furniture e-commerce environment using PrestaShop. Its goal was to modernise the visual presentation and make catalogue navigation, product exploration and page hierarchy easier to understand.
Key considerations
- Homepage hierarchy and visual structure.
- Consistent catalogue and category presentation.
- Product photography and key information placement.
- Navigation paths and mobile usability.
Scope
E-commerce redesign, visual modernisation, product presentation and digital experience. No sales growth, conversion rate improvement or before/after claims are included without supporting evidence.
A look at the store.
PrestaShop website presentation
The original screenshot shows the PrestaShop storefront with product-category navigation, an editorial headline, product imagery in a carousel and shopping contact pathways.
The case focuses on design structure, product browsing and user experience, without attributing unverified commercial performance.
What the work delivered.
A modernised e-commerce presentation with improved visual organisation and clearer product discovery. No conversion or revenue claim is included without verified supporting data.